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About Us


Part of Unicare Nz Ltd which owns , family is in our DNA. We know how totally, utterly and brilliantly life-changing kids can be; that's why, since 1998, (then known as diapers direct) have been doing what we do best - making life easier for parents.


At we will continue to offer you the best brands, best choices at the best price prices. Whether you need a car seat, or a stroller, or a cot you will find it at With brands from Avent to Safety 1st. If you shop online from the comfort of your home, or on your smart phone while you’re on the go, we promise you that you will find everything your baby needs under one roof at Every now and then a new product comes on the market, so if it’s not on our store please let us know.

Thank you for visiting and being part of our story.